Imported vehicles collectively "graduated by officials" made unprecedented efforts to prevent financial losses and landslides to "lose money" and earn money.

Starting from July 1, China will reduce the import tariffs on autos and auto parts. However, an Information Times reporter found during the investigation that before the tariffs were formally lowered, the prices of imported cars had started to cut prices. For example, Tesla announced on May 22 that the State Council Tariff and Tariff Commission announced the reduction of sales prices of its models in the Chinese market, ranging from 48,000 yuan to 90,000 yuan. Other manufacturers also followed suit. Up to now, nearly 20 luxury imported car brands in China, such as Mercedes-Benz, Audi, BMW, Volvo, and Jaguar Land Rover, have announced that they will adjust the sales guide prices for all their imported cars, with the highest price reduction reaching nearly 400,000 yuan.

However, despite the unprecedented price cuts, the Information Times reporter found that the official drop rate has been quietly “discounted” by the time it reaches the dealership, which also makes the wait-and-see atmosphere of consumers extremely strong. Some industry analysts believe that the favorable market for tariff adjustment may be fully reflected in the fourth quarter of this year. For consumers, it may be a good time to purchase a car.

Imported car enterprises before the July 1st collective "Guanjiang"

On May 22, the Customs Tariff Commission of the State Council issued an announcement that, starting on July 1, 2018, tariffs on imported vehicles and parts and components will be lowered. This announcement quickly stirred up the entire automobile circle. Although the announcement showed that the time for the tariff reduction was July 1, various car companies quickly responded to the market and could not wait for the collective to "drop."

Only three hours after the announcement was announced, Tesla announced through its official WeChat account that it would immediately adjust the sales price of its models in the Chinese market, with a drop from 48,000 to 90,000 yuan. The higher the price, the lower the price of the car. The greater the magnitude. Since then, the major luxury cars have followed suit. Up to now, Mercedes-Benz, BMW, Audi, Lincoln, Lexus, Jaguar Land Rover China, Alfa Romeo, Infiniti and other luxury car prices have all made clear price adjustments to imported models. Thousands of thousands of dollars or even up to several hundred thousand yuan price cuts, tease consumers.

According to the data released by the manufacturers, price adjustments for the 113 models of the BMW ranged from RMB 16,000 to RMB 162,000; taking a BMW 760Li xDrive as an example, the tariff was lowered to 2.65 million yuan, and the adjusted price dropped to 248.8. Ten thousand yuan, a drop of 162,000 yuan. As the largest Mercedes-Benz luxury car market in China, Mercedes-Benz lowered the price of imported models of its four brands, adjusting the price between 0.72 million yuan and 256,000 yuan. Among them, the cheapest smart1.0L hardtop smart version, a drop of 0.72 million. Yuan, the most expensive AMG G 65, fell by 256,000 yuan; while the Audi A8L and Audi Q7 adjustment ranged from 48,800 yuan to 85,000 yuan.

The second-tier luxury car camp, the price cut seems to be more thorough. In the “downhill” wave, Jaguar and Land Rover can be described as “big bloodletting”. The price cuts for related imported models ranged from RMB 0.48 million to RMB 292,800, of which the Range Rover Sport Edition SVR had a price cut of RMB 399,800. The highest current. The Volvo XC90, the flagship luxury Volvo SUV, saw a maximum drop of 102,200 yuan.

In view of the overall decline, as the proportion of tariff levies is reduced, the higher the vehicle price, the higher the profit, but the overall price reduction interval is within the range of 7%-8%. Companies such as Volvo Cars will honor the tax credits in full, and brands such as Jaguar Land Rover have also set different discount rates according to the models.

Undoubtedly, almost all imported car dealers have announced that they will go down in government policies, which is also the biggest collective “government down” action in the Chinese auto industry in ten years.

Anti-fiscal report "losing" earning

“The reason why manufacturers responded quickly and did not delay the implementation of price cuts on July 1st was that imported vehicle companies were trying their best to retain customers and avoiding changes in national policies that caused fluctuations in operations.” A person in charge of the import public told reporters.

According to report, after the announcement of the tariff reduction announcement, Tesla made it clear that regardless of when the vehicle was cleared, all undelivered vehicles will be delivered at adjusted prices. This means that Tesla’s current quasi-car will enjoy the adjusted price at the same time, and it will be able to pick up the car as soon as possible without having to wait until July 1 after the new tariff goes into effect to enjoy the corresponding discount.

In fact, car prices are determined by many factors, and import tariffs are only one of the factors. Judging from the price of automobiles, the market-guided prices determined by manufacturers determine the final selling price of automobiles to a large extent. There is a certain link between tariffs and manufacturers’ market-guided prices. Lowering tariffs is a factor of price cuts, but whether or not automobiles are reduced in price and decline How much is the market behavior. The price cuts before July 1 are undoubtedly manufacturers earning money at a "losing loss."

“Now selling vehicles is actually affixing money because the implementation date of the tariff reduction is July 1, while the models currently sold are previously imported at a 25% tariff. If you do not adjust prices, consumers will definitely buy the money. When the new car becomes a stock car, it may as well be reduced prices in time." A brand salesman who declined to be named told reporters.

In the parallel importation of cars at Nansha Port, an import car dealer told the Times Times reporter that “Since the New Deal on Tariffs will be implemented on July 1st, in order to make declarations at the preferential rates of the New Deal, we now choose most of the imported cars that have already landed. Delayed declarations, unless the time limit is not reported, will choose to declare."

“From abroad to normal sales in China, an imported vehicle has to go through 2-3 months. In the case of no problems in procurement-shipping-vessel transportation-pass-clearance inspection, consumers are the first It is not until October that the imported cars that are tax-deductible will be mentioned,” said Liu Yang, a parallel importer in Panyu.

For automakers, the price cuts are "have to be made." Many imported car 4S stores began to arrange sales personnel to call potential customers from the official drop. They told the news of the tariff reduction and notified the customer to visit the store as soon as possible. A sales consultant also said: "After the reduction of tariffs, the prices of all imported cars in the store will also be reduced accordingly."

With the tariff reduction on imported cars, some models have drastically reduced their prices, and some car companies have even paid money to sell cars. “We announced the price adjustment on the day of the release of the policy because we could not wait until the formal implementation of the policy on July 1st. Otherwise, this quarter’s financial report could not be read. We would rather subsidize this part of the profits.” The sales staff revealed to the reporter. “Now almost every 4S shop is grabbing customers. In the past few days, we have specially arranged two sales staff to call potential customers, tell them about the tariff reduction, and inform them to visit the shop as soon as possible.” Mercedes-Benz in Panyu District 4S shop salesman said.

From this we can see that with the reduction of import tariffs on automobiles, no one wants to lose this "big sale" opportunity. In this regard, the automotive industry analyst Yan Jinghui believes that the tariff reduction of imported cars, so that luxury cars represented by imported cars have greater price discount space, although price promotion is a double-edged sword, but it is the manufacturers to compete in the market and increase sales The most direct marketing tool.